.breadcrumbs[data-astro-cid-63u2l7c6]{border-bottom:1px solid var(--line);color:#666d66;gap:10px;width:min(1280px,100% - 48px);min-height:54px;margin:0 auto;font-size:10px}.breadcrumbs[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6]{font-size:inherit;text-underline-offset:3px}.trade-hero[data-astro-cid-63u2l7c6]{grid-template-columns:minmax(0,1.08fr) minmax(410px,.82fr);align-items:center;gap:clamp(55px,8vw,120px);min-height:760px;display:grid}.trade-hero__intent[data-astro-cid-63u2l7c6]{font-family:var(--sans);letter-spacing:.16em;text-transform:uppercase;align-items:center;gap:10px;margin-bottom:24px;font-size:11px;font-weight:850;line-height:1.35;display:flex}.trade-hero__intent[data-astro-cid-63u2l7c6]:before{content:"";background:var(--hot);flex:none;width:28px;height:2px}.trade-hero__copy[data-astro-cid-63u2l7c6]>p[data-astro-cid-63u2l7c6]:not(.kicker){color:#464d46;max-width:760px;font-family:var(--serif);margin:32px 0;font-size:clamp(20px,2vw,28px);line-height:1.44}.trade-hero__actions[data-astro-cid-63u2l7c6]{flex-wrap:wrap;align-items:center;gap:25px;display:flex}.decision-board[data-astro-cid-63u2l7c6]{background:var(--paper-bright);border:1px solid var(--ink);box-shadow:13px 13px 0 var(--hot);padding:clamp(27px,3.5vw,48px);position:relative;transform:rotate(1deg)}[data-astro-cid-63u2l7c6][data-trade=plumbers] .decision-board[data-astro-cid-63u2l7c6]{box-shadow:13px 13px 0 var(--sage);transform:rotate(-1deg)}[data-astro-cid-63u2l7c6][data-trade=heating-engineers] .decision-board[data-astro-cid-63u2l7c6]{box-shadow:13px 13px 0 var(--lime)}[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6]{color:#fff;background:var(--ink);box-shadow:13px 13px 0 var(--hot);transform:rotate(-.6deg)}.decision-board[data-astro-cid-63u2l7c6]>span[data-astro-cid-63u2l7c6]{color:var(--hot);letter-spacing:.15em;font-size:9px;font-weight:900}[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6]>span[data-astro-cid-63u2l7c6]{color:var(--lime)}.decision-board[data-astro-cid-63u2l7c6] h2[data-astro-cid-63u2l7c6]{margin:22px 0 35px;font-size:clamp(31px,3.3vw,48px);line-height:1}.decision-board[data-astro-cid-63u2l7c6] ol[data-astro-cid-63u2l7c6]{border-top:1px solid;margin:0;padding:0;list-style:none}.decision-board[data-astro-cid-63u2l7c6] li[data-astro-cid-63u2l7c6]{border-bottom:1px solid var(--line);grid-template-columns:38px 1fr;gap:12px;padding:17px 0;display:grid}[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6] li[data-astro-cid-63u2l7c6]{border-color:#ffffff38}.decision-board[data-astro-cid-63u2l7c6] b[data-astro-cid-63u2l7c6]{color:var(--hot);font-family:var(--serif);font-size:22px;font-weight:500}[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6] b[data-astro-cid-63u2l7c6]{color:var(--lime)}.decision-board[data-astro-cid-63u2l7c6] strong[data-astro-cid-63u2l7c6]{font-size:12px}.decision-board[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{color:#626962;margin:4px 0 0;font-size:10px;line-height:1.48}[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{color:#ffffffa6}.trade-principle[data-astro-cid-63u2l7c6]{background:var(--lime);border-block:1px solid var(--ink);padding:25px max(24px,50vw - 640px)}.trade-principle[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{max-width:1100px;font-family:var(--serif);margin:0;font-size:clamp(20px,2.35vw,32px);line-height:1.3}.editorial-split[data-astro-cid-63u2l7c6]{grid-template-columns:.76fr 1.24fr;gap:clamp(55px,9vw,140px);display:grid}.editorial-split__lead[data-astro-cid-63u2l7c6]{align-self:start;position:sticky;top:38px}.editorial-split__lead[data-astro-cid-63u2l7c6] h2[data-astro-cid-63u2l7c6]{font-size:clamp(43px,5vw,72px)}.editorial-split__lead[data-astro-cid-63u2l7c6]>p[data-astro-cid-63u2l7c6]:last-child{color:#555c55;max-width:510px}.argument-list[data-astro-cid-63u2l7c6]{border-top:1px solid var(--ink)}.argument-list[data-astro-cid-63u2l7c6] article[data-astro-cid-63u2l7c6]{border-bottom:1px solid var(--ink);grid-template-columns:45px 1fr;gap:20px;padding:29px 0;display:grid}.argument-list[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]{color:var(--hot);font-family:var(--serif);font-size:26px}.argument-list[data-astro-cid-63u2l7c6] h3[data-astro-cid-63u2l7c6]{margin:0 0 9px;font-size:clamp(24px,2.5vw,33px);line-height:1.08}.argument-list[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{color:#555c55;margin:0;font-size:14px}.architecture[data-astro-cid-63u2l7c6]{color:#fff;background:var(--hot)}.architecture__heading[data-astro-cid-63u2l7c6]{max-width:930px}.architecture__heading[data-astro-cid-63u2l7c6] .kicker[data-astro-cid-63u2l7c6]{color:#ffffffb8}.architecture__heading[data-astro-cid-63u2l7c6] .kicker[data-astro-cid-63u2l7c6]:before{background:var(--lime)}.architecture__heading[data-astro-cid-63u2l7c6] h2[data-astro-cid-63u2l7c6]{max-width:900px}.architecture__heading[data-astro-cid-63u2l7c6]>p[data-astro-cid-63u2l7c6]:last-child{color:#fffc;max-width:740px}.architecture__table[data-astro-cid-63u2l7c6]{color:var(--ink);background:var(--paper-bright);border:1px solid var(--ink);box-shadow:11px 11px 0 var(--ink);margin-top:60px}.architecture__row[data-astro-cid-63u2l7c6]{grid-template-columns:.75fr 1fr 1.2fr;min-height:92px;display:grid}.architecture__row[data-astro-cid-63u2l7c6]>[data-astro-cid-63u2l7c6]{border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);align-items:center;padding:20px;font-size:12px;line-height:1.5;display:flex}.architecture__row[data-astro-cid-63u2l7c6]>[data-astro-cid-63u2l7c6]:last-child{border-right:0}.architecture__row[data-astro-cid-63u2l7c6]:last-child>[data-astro-cid-63u2l7c6]{border-bottom:0}.architecture__row[data-astro-cid-63u2l7c6] strong[data-astro-cid-63u2l7c6]{font-family:var(--serif);font-size:20px;font-weight:500}.architecture__row--head[data-astro-cid-63u2l7c6]{min-height:45px;color:var(--ink);background:var(--lime)}.architecture__row--head[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]{letter-spacing:.12em;text-transform:uppercase;font-size:9px;font-weight:900}.local-proof[data-astro-cid-63u2l7c6]{grid-template-columns:.9fr 1.1fr;gap:clamp(55px,9vw,140px);display:grid}.local-proof__copy[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{color:#515851;font-family:var(--serif);font-size:clamp(18px,1.7vw,24px);line-height:1.55}.local-proof__copy[data-astro-cid-63u2l7c6] .text-link[data-astro-cid-63u2l7c6]{margin-top:18px;display:inline-block}.local-proof__copy[data-astro-cid-63u2l7c6] .local-proof__secondary[data-astro-cid-63u2l7c6]{margin-left:22px}.principles[data-astro-cid-63u2l7c6]{grid-template-columns:.72fr 1.28fr;gap:clamp(55px,9vw,140px);display:grid}.principles__list[data-astro-cid-63u2l7c6]{border-top:1px solid #ffffff59}.principles__list[data-astro-cid-63u2l7c6] article[data-astro-cid-63u2l7c6]{border-bottom:1px solid #ffffff40;grid-template-columns:42px .8fr 1.2fr;align-items:start;gap:20px;padding:27px 0;display:grid}.principles__list[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]{color:var(--lime);font-family:var(--serif);font-size:24px}.principles__list[data-astro-cid-63u2l7c6] h3[data-astro-cid-63u2l7c6]{margin:0;font-size:25px;line-height:1.05}.principles__list[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{color:#ffffffa8;margin:0;font-size:13px}.related-cluster[data-astro-cid-63u2l7c6]{grid-template-columns:.7fr 1.3fr;gap:clamp(55px,8vw,120px);display:grid}.related-cluster__links[data-astro-cid-63u2l7c6]{border-top:1px solid var(--ink);grid-template-columns:1fr 1fr;display:grid}.related-cluster__links[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6]{border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);flex-direction:column;min-height:180px;padding:25px;text-decoration:none;display:flex}.related-cluster__links[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6]:nth-child(2n){border-right:0}.related-cluster__links[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6]:hover{background:var(--lime)}.related-cluster__links[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]{color:var(--hot);letter-spacing:.13em;font-size:8px;font-weight:900}.related-cluster__links[data-astro-cid-63u2l7c6] strong[data-astro-cid-63u2l7c6]{font-family:var(--serif);margin:24px 0;font-size:24px;font-weight:500;line-height:1.05}.related-cluster__links[data-astro-cid-63u2l7c6] small[data-astro-cid-63u2l7c6]{color:#555c55;margin-top:auto;font-size:10px}.related-cluster__hub[data-astro-cid-63u2l7c6]{color:#fff;background:var(--ink)}.related-cluster__links[data-astro-cid-63u2l7c6] .related-cluster__hub[data-astro-cid-63u2l7c6]:hover{color:var(--ink)}.related-cluster__hub[data-astro-cid-63u2l7c6] small[data-astro-cid-63u2l7c6]{color:#ffffffab}.related-cluster__hub[data-astro-cid-63u2l7c6]:hover small[data-astro-cid-63u2l7c6]{color:#555c55}@media (width<=900px){.trade-hero[data-astro-cid-63u2l7c6],.editorial-split[data-astro-cid-63u2l7c6],.local-proof[data-astro-cid-63u2l7c6],.principles[data-astro-cid-63u2l7c6],.related-cluster[data-astro-cid-63u2l7c6]{grid-template-columns:1fr}.editorial-split__lead[data-astro-cid-63u2l7c6]{position:static}}@media (width<=620px){.breadcrumbs[data-astro-cid-63u2l7c6]{white-space:nowrap;width:calc(100% - 40px);overflow:hidden}.breadcrumbs[data-astro-cid-63u2l7c6]>span[data-astro-cid-63u2l7c6][aria-current=page]{text-overflow:ellipsis;min-width:0;overflow:hidden}.trade-hero[data-astro-cid-63u2l7c6]{gap:55px;min-height:auto}.trade-hero__actions[data-astro-cid-63u2l7c6]{flex-direction:column;align-items:stretch}.trade-hero__actions[data-astro-cid-63u2l7c6] .button[data-astro-cid-63u2l7c6],.trade-hero__actions[data-astro-cid-63u2l7c6] .text-link[data-astro-cid-63u2l7c6]{text-align:center;width:100%}.decision-board[data-astro-cid-63u2l7c6]{box-shadow:7px 7px 0 var(--hot);margin-right:7px}[data-astro-cid-63u2l7c6][data-trade=plumbers] .decision-board[data-astro-cid-63u2l7c6],[data-astro-cid-63u2l7c6][data-trade=heating-engineers] .decision-board[data-astro-cid-63u2l7c6],[data-astro-cid-63u2l7c6][data-trade=local-seo] .decision-board[data-astro-cid-63u2l7c6]{box-shadow:7px 7px 0 var(--hot)}.architecture__table[data-astro-cid-63u2l7c6]{box-shadow:none;border-inline:0;margin-inline:-20px}.architecture__row[data-astro-cid-63u2l7c6],.architecture__row--head[data-astro-cid-63u2l7c6]{grid-template-columns:1fr}.architecture__row--head[data-astro-cid-63u2l7c6]{display:none}.architecture__row[data-astro-cid-63u2l7c6]>[data-astro-cid-63u2l7c6]{border-right:0;border-bottom:1px solid var(--line);min-height:0;padding:15px 20px}.architecture__row[data-astro-cid-63u2l7c6]>[data-astro-cid-63u2l7c6]:last-child{border-bottom:1px solid var(--ink)}.architecture__row[data-astro-cid-63u2l7c6] strong[data-astro-cid-63u2l7c6]:before,.architecture__row[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]:before{color:var(--hot);font-family:var(--sans);letter-spacing:.08em;margin-right:9px;font-size:7px;font-weight:900}.architecture__row[data-astro-cid-63u2l7c6] strong[data-astro-cid-63u2l7c6]:before{content:"PAGE"}.architecture__row[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]:nth-child(2):before{content:"INTENT"}.architecture__row[data-astro-cid-63u2l7c6] span[data-astro-cid-63u2l7c6]:nth-child(3):before{content:"PROOF"}.principles__list[data-astro-cid-63u2l7c6] article[data-astro-cid-63u2l7c6]{grid-template-columns:35px 1fr}.principles__list[data-astro-cid-63u2l7c6] p[data-astro-cid-63u2l7c6]{grid-column:2}.local-proof__copy[data-astro-cid-63u2l7c6] .local-proof__secondary[data-astro-cid-63u2l7c6]{margin-left:0;display:block}.related-cluster__links[data-astro-cid-63u2l7c6]{grid-template-columns:1fr}.related-cluster__links[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6],.related-cluster__links[data-astro-cid-63u2l7c6] a[data-astro-cid-63u2l7c6]:nth-child(2n){border-right:0;min-height:150px}}