Case studies should make the change visible: what the business depended on before, what was built, what the evidence shows and which conclusions remain business-reported rather than independently measured.
We publish fewer case studies with more substance. No invented customers, anonymous miracle percentages or stock-photo success stories.
Search Console facts stay Search Console facts. Business-reported enquiries are labelled separately. The distinction builds trust.
01 · FOUNDING CASE STUDYAlmost no visibility→189,155 search impressionsGoogle Search Console · 1 January–17 August 2026
Rudi Electrics
From rented promises to owned demand.
Rudi Electrics had spent more than £4,000 a year on a major lead-generation package promising 230 enquiries. The alternative began with an owned, search-led website built around real electrical services, local property knowledge, proof and a clear customer decision path.
Search Console
189,155 impressions recorded from 1 January–17 August 2026
Business record
A reported consistent 2–5 direct website enquiries a day, with no paid advertising running
Commercial change
The website became an asset the business controls rather than a profile another company controls
What the business owned, rented, lacked or could not measure before the work began.
02
Intervention
The pages, proof, technical foundations, mobile decisions and working process actually changed.
03
Evidence
Search data, website behaviour and business records labelled by source and period.
04
Limitation
What the figures do not prove and what still needs longer-term measurement or business follow-through.
The library grows with real work
Every future case must earn its place.
Future case studies will cover distinct questions: launching a new owned search presence, expanding a service or area cluster, connecting the enquiry-to-job workflow, and measuring whether operational improvements reduce missed follow-up.
Until those businesses have enough real evidence and permission to be shown, we will not fill this page with fictional examples.
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