Trade website redesignKeep the value.
Remove the friction.
Build the next version.
A redesign should not wipe the slate clean. It should identify what already earns visibility or trust, preserve it deliberately and replace the parts that stop customers from choosing you.
For established trade businesses whose website no longer reflects the quality of their work.
Redesign without amnesia
A new look is not the whole job.
An established website may contain years of domain history, backlinks, indexed pages, customer recognition and useful copy. Replacing it without an inventory can turn a visual improvement into a search and enquiry setback.
Inventory every public URL
We record important pages, titles, links, media and present search performance before deciding what stays, changes or redirects.
Separate weakness from value
An old page may look tired yet answer a valuable customer question. Useful substance is retained and improved rather than discarded for aesthetic consistency.
Design around mobile decisions
Customers should immediately understand the service, coverage, proof and next action without zooming, hunting through menus or dismissing intrusive effects.
Give every redirect a reason
Removed or consolidated URLs point to the closest genuine replacement. Mass redirects to the homepage hide mistakes rather than preserving relevance.
The working route
A controlled move, not a weekend swap.
The redesign is treated as a migration with a design outcome—not as a collection of new screenshots.
- 01
Audit the current site
Crawlable URLs, index status, Search Console evidence, backlinks, content, forms and analytics ownership are reviewed.
- 02
Choose what each page becomes
Every meaningful URL is kept, improved, combined carefully or redirected to a relevant destination.
- 03
Build the improved architecture
Services, proof, customer questions and local relevance are reorganised into a hierarchy that deserves to exist.
- 04
Design the conversion route
Phone, form and messaging actions are placed around the questions a customer must resolve—not scattered on every screen without context.
- 05
Validate before switching
Forms, mobile layouts, metadata, canonical URLs, structured data, redirects and tracking controls are tested off the live domain.
- 06
Watch the migration
Crawling, indexing, errors and enquiry delivery are checked after launch so problems are found early rather than months later.
The result that matters
A better website should create a stronger owned asset.
The aim is not to make the old website unrecognisable. It is to make the business easier to find, easier to trust and easier to contact while retaining the authority and identity it has already earned.
Honest boundaries
Strong work.
No magic dust.
Temporary movement is possible
Search visibility can fluctuate during a migration. Careful mapping reduces avoidable loss but cannot promise an unchanged ranking on every query.
Not every old page survives
Thin, duplicated or obsolete pages may be consolidated, but only after their role and available evidence are understood.
Ownership stays visible
The business retains control of its domain, brand, content, photographs and Google accounts throughout the move.
Continue the decision
The next useful
piece of the system.
Straight answers
Before you
make the move.
Will a redesign damage my Google rankings?
It can if useful URLs, content, links or technical signals are removed carelessly. A proper redesign inventories those assets, maps redirects and monitors the migration. No supplier can promise that every ranking will remain fixed.
Can you redesign a website built by another company?
Usually, provided the business controls its domain and can supply the required access or exports. The fit check identifies platform, ownership and migration constraints before work is agreed.
Should we keep the existing copy?
Useful, accurate copy should not be discarded merely because it is old. It can be fact-checked, reorganised and improved. Generic, duplicated or misleading material should not be carried forward unchanged.
Can the old website remain live while the new one is built?
Yes. The replacement is normally developed and tested away from the production domain, then switched after its content, forms and migration controls are ready.
Start with the real position
Show us what you
have now.
The free fit check looks at the current website, business priorities and working journey before recommending a scope.